Post By Vocalek
Please let your US customers know about an opportunity to be heard by the general public. The TV show, The Doctors, featured e-cigarettes in a positive light back in 2009. Now, they are asking former smokers to share their "best tips and tricks to quitting cigarettes and staying off for good."
Tell Us Your Story
You, of course, do not need to (and probably should not) use the word "quitting" in getting the word out to your customers. You can suggest that they share their story about how they used e-cigarettes to replace some or all of their smoked cigarettes. This is a scientifically accurate description of what occurred and is not a health claim.
Imagine the impact that show might have if they talk about receiving thousands of reponses talking about the advantages of switching to e-cigarettes.
Elaine Keller, Vice President
The Consumer Advocates for Smoke-free Alternatives Association
Casaa.org - Harm Reduction