We are seeing the "no smoking" signs replaced with "no tobacco use on this property" signs in my area of travel. The work questionaire no longer asks if you smoke; it asks if you use tobacco.
It's grossly unfair, since hazards are not equal, but all tobacco users are being herded into the same corral with cigarette smokers. I've seen anti messages with the simple slogan "There is no good tobacco product."
We don't want to go there.