The Electronic Cigarette Trade Association (ECTA) of Canada was formed last week. This Association was born from several months of discussions between competing Canadian vendors, consultants and legal advisors.
What is ECTA
ECTA Canada is a newly formed, industry-wide body that will create standards for the electronic cigarette industry in Canada.
The Association will follow the basic outline of ECITA (The Electronic Cigarette Industry Trade Association) – which is active in the UK and the EU, have faced similar policy issues that Canadians are struggling with, and have been successful in gaining market approval for their industry and engaging the participation of government regulators.
What does ECTA hope to Accomplish
ECTA is working to accomplish full and open market approval for all hardware, eliquid with and without nicotine – and businesses trading in electronic cigarettes as a “tobacco harm-reduction product”.
This involves compiling standards for the industry based on existing legislation and known product issues. ECTA will be assisting member businesses in reaching those standards and then ensuring that the standards are maintained.
These standards will cover everything from proper documentation for hardware, blind testing on eliquid, labelling, user manuals, standards for storage and marketing claims. Basically taking the industry from its current “wild-west” mentality to where it can be effectively monitored checked and corrected.
Who is going to do all this and will it be impartial?
ECTA has retained the services of an independent 3rd party contractor to carry out legal research, test products, identify issues, assist members with compliance, perform audits and maintain records. ECTA will work with members of the legal profession as required and invite interaction with government regulators as the process develops.
Who is involved
ECTA was officially formed on November 17th by 6 Canadian Vendors. Two more founding members were added within a week. These vendors serve as the ECTA Board of Directors and have committed their resources to fund ECTA and provide leadership for the industry as it goes forward. ECTA is still seeking the involvement of 2 more Founding Members (though open to 4 – for a total of 12).
The ECTA website is currently under construction. It will feature logos, news, updates and links to the founding member businesses. Founding members will also be identifiable by an ECTA compliant logo on their website. We will publish the website as soon as it’s ready.
As soon as ECTA has a full Board of Directors in place, we will be creating Members categories – to welcome many of the smaller or newer businesses who have been involved in discussions and/or interested in ECTA, as well as all businesses across Canada who are trading in electronic cigarettes as tobacco harm-reduction products. Every member – regardless of whether a Director or general member – will be held to the same standards of compliance, will have a vote and a voice in the Association.
If you have any questions - feel free to ask them here.