CASAA Slogans

[Territoo]

[Territoo]

[Territoo]

[Webby]

I like all of these! Are they originals Territoo?

Can CASAA use them freely?

[jj2]

There - how's that?

It would look better with a different CASAA logo, without the square background, but that's the only one I had handy.

Heart shaped?

[Territoo]

I like all of these! Are they originals Territoo?

Can CASAA use them freely?

The pics aren't, but the slogans are. We could make our own similar pics though.

[mtndude]

a few catch phrases...

Leave the Pack Behind (currently being used for a program in Canada to encourage college students to quit smoking)

Break Away from the Pack (found a reference, but apparently not adopted by anyone)

Break Free from the Pack (no references found)

[Webby]

a few catch phrases...

Leave the Pack Behind (currently being used for a program in Canada to encourage college students to quit smoking)

Break Away from the Pack (found a reference, but apparently not adopted by anyone)

Break Free from the Pack (no references found)

mtndude! Good to see you buddy!

Do you have any collateral pieces from the Canadian campaign? I couldn't find anything.

[mtndude]

well.. their website has a rotation of images with various concepts

Leave The Pack Behind

maybe some ECF members from the Great White North would know more about some of their campaigns.

[lotus14]

Lots of these are great. Territoo has some I especially like. Very creative. But I find myself in agreement with Thulium on certain key points.

Most of these just look like they want to tell me why I shouldn't smoke or maybe sell me a book or an NRT.

I agree with Sun - a concept is a product. But the main concept here is harm reduction via vapor instead of smoke. I realize other smokeless alternatives are to be included but I don't think they're the driving force behind the formation of CASAA.

At some point these "ads" are going to have to include vapor. If you don't want to call them electronic cigarettes then call them PVs or whatever. Or don't call them anything but show them, show vapor and point out that it isn't smoke.

A person happily vaping on a comfy chair on the back deck with a nice cloud of vapor coming out and a caption saying "This person isn't smoking a cigarette. Or inhaling tar along with 4,000 chemicals. Visit CASAA to learn more."

Or maybe have two people facing each other with one blowing a cloud of vapor at the other person who is blowing a cloud of smoke back. A caption saying "One of these people is inhaling and exhaling [insert dangerous substances here] and one of them isn't. Can you tell which is which? Click here to learn more."

I'm sure the more creative types can do better than that but you get my point.

When someone sees me vaping they either say "what the hell is that" or "is that one of those electric/electronic cigarettes?" Occasionally I hear "aren't those just as bad for you?" I should think the point of these promos would be to get rid of the first question. To make as many people as possible aware of what these *devices* are and are not, and then you can move to explaining what makes them such an attractive alternative to smoking cigarettes.