Damm, if I haven't spent a couple thousand on all the foolish "Latest and Greatest" mods, ejuice, cartomizers, clearomizers, atomizers, batteries and shipping & handling and I still am looking for a satisfying substitute to the damm analog! But the Njoy King is so freakin close it's funny. And I have to agree that the price they're charging is too steep to be an everyday vape. Too bad and I don't know if it's greed or it really cost them that much to put out on the market but, in a pinch, they're awesome! Maybe after a while they'll have enough competition to drop the price down to reality so we can enjoy the NJOY!!!!