Well I don't know. Perhaps it's because I'm a user, but it still feels just a little weak to me. Mat' Ridley (5th Viscount Ridley, DL, FRSL, FMedSci) is a guy who, I think, 'knows his .... from his elbow,' that's clear. I still feel politics afoot however, and a reluctance to denounce or expose (depending on ones appraisal of motive) what's going on.
It's one or the other isn't it:
1) They hate tobacco smoking so much that any thing that looks like smoking must be suppressed, even if it cost lives, and we must all shut our eyes to the scientific evidence and forego those millions of lives if it means that smoking, or 1000 x safer e-smoking, continues to be vilified.
The Other) They are in the 'pay' of the pharmaceutical companies, and are working for them to suppress a direct opponent for their own gain.
So what does Mat' think, and when might he say what he thinks?