Marketing Advice to Suppliers - E-Cigarette Forum

riddle80 · 02-06-2009, 02:10 AM

In light of recent events with Safe Cig I thought it would be a good idea to help out new suppliers with the common do's and don'ts of marketing these devices to possibly prevent future catastrophes from happening.

This is just a start:

1. DO NOT make the claim that these are healthy, safe, or better for you than tobacco. We have NO proof of this and making these claims should require it. Some might believe it's healthier, but fact is we don't know. Until rigorous testing is done on your product that can prove it, this is false advertising and bad for the entire business.

2. You can't say that testing has been done on your product and use Ruyan or another companies test results. Each manufacturer is different, and to say your product has been tested it needs to be from your specific manufacturer.

3. Don't state that these are for quitting smoking. They are a cigarette alternative and nothing more. You could say that many people have reported quitting using these and it is possible, but we're not an NRT.

4. Don't lie about how long a cartridge lasts. Saying 1 cartridge is the equivalent of a pack of cigs is just wrong. This just makes you look bad as most users know better.

5. Don't say it's a water vapor. The testing that has been done states:
"... the exhaled mist of the e-cigarette is composed of propylene glycol, and probably contains almost no nicotine; and no CO..."

I'm hoping that there will be less false advertising in the future as suppliers become more aware of these do's and don'ts. If anyone wants to elaborate or add their own please do

.

TribbleTrouble · 02-06-2009, 02:23 AM

Yeah, don't put a billboard up in Philly calling out Obama for his bad habits! That has got to be the worst piece of e-cig news I have seen so far.

riddle80 · 02-06-2009, 03:25 AM

lmao.. yeah that too

.

KittyBurn · 02-06-2009, 04:08 AM

Yeah SERIOUSLY!!! Arggg!

dc2k08 · 02-06-2009, 01:14 PM

that sign is up now.

ZambucaLu · 02-06-2009, 01:44 PM

What a great marketing ploy for TheSafeCig though! How many people will see that sign, go to the site and buy that product for $100 because they don't know any better?

Lu

TribbleTrouble · 02-06-2009, 01:46 PM

It maybe great for him. As for you and me and every other e-vaper out there, this could be the beginning of the end.

TropicalBob · 02-06-2009, 03:17 PM

Great list, Riddle80. If only suppliers would follow those guidelines.

SmokeyJoe · 02-06-2009, 03:18 PM

Yup, absolutely bang on......

Safecig are an absolute travesty.

techtravis · 02-06-2009, 03:20 PM

good to see the site back up

02-06-2009, 02:10 AM	#1
riddle80 Super Member ECF Veteran Join Date: Nov 2008 Location: Nashville, TN Posts: 312	Marketing Advice to Suppliers In light of recent events with Safe Cig I thought it would be a good idea to help out new suppliers with the common do's and don'ts of marketing these devices to possibly prevent future catastrophes from happening. This is just a start: 1. DO NOT make the claim that these are healthy, safe, or better for you than tobacco. We have NO proof of this and making these claims should require it. Some might believe it's healthier, but fact is we don't know. Until rigorous testing is done on your product that can prove it, this is false advertising and bad for the entire business. 2. You can't say that testing has been done on your product and use Ruyan or another companies test results. Each manufacturer is different, and to say your product has been tested it needs to be from your specific manufacturer. 3. Don't state that these are for quitting smoking. They are a cigarette alternative and nothing more. You could say that many people have reported quitting using these and it is possible, but we're not an NRT. 4. Don't lie about how long a cartridge lasts. Saying 1 cartridge is the equivalent of a pack of cigs is just wrong. This just makes you look bad as most users know better. 5. Don't say it's a water vapor. The testing that has been done states: "... the exhaled mist of the e-cigarette is composed of propylene glycol, and probably contains almost no nicotine; and no CO..." I'm hoping that there will be less false advertising in the future as suppliers become more aware of these do's and don'ts. If anyone wants to elaborate or add their own please do . __________________ Right to Vape

02-06-2009, 02:23 AM	#2
TribbleTrouble Super Member Supporting Member Join Date: Jan 2009 Location: Rio Rancho, NM Posts: 497	No Obama Billboards!!! Yeah, don't put a billboard up in Philly calling out Obama for his bad habits! That has got to be the worst piece of e-cig news I have seen so far. __________________ Analog Cigs are beneath me now!

02-06-2009, 03:25 AM	#3
riddle80 Super Member ECF Veteran Join Date: Nov 2008 Location: Nashville, TN Posts: 312	lmao.. yeah that too . __________________ Right to Vape

02-06-2009, 04:08 AM	#4
KittyBurn USA Supplier Join Date: Jan 2009 Location: Orange County, California Posts: 151 Blog Entries: 2	Yeah SERIOUSLY!!! Arggg! __________________ http://esmoking101.com/images/banner.jpg ESMOKING101.com A great resource for guides on e-smoking! Especially for beginners!

02-06-2009, 01:14 PM	#5
dc2k08 Ultra Member ECF Veteran Join Date: May 2008 Location: .ie Posts: 1,799 Tweet this post!	that sign is up now. __________________ E-cig News \| On Twitter \| On Reddit

02-06-2009, 01:44 PM	#6
ZambucaLu I SEES ALL! Moderator ECF Veteran Supporting Member Join Date: Nov 2008 Location: Central NY, USA Posts: 9,666	What a great marketing ploy for TheSafeCig though! How many people will see that sign, go to the site and buy that product for $100 because they don't know any better? Lu __________________ If you are looking for constant drama, nonsense, insults, degradation and humiliation, there are lots of other forums out there for you. However, if you seek a safe, upstanding, ethical e-cig community with an abundance of information actually focused on the many aspects of vaping, then you've come to the right place. Thank you SmokeyJoe for making ECF such a wonderful home to those who appreciate all it has to offer. ECF will prevail!!!

02-06-2009, 01:46 PM	#7
TribbleTrouble Super Member Supporting Member Join Date: Jan 2009 Location: Rio Rancho, NM Posts: 497	It maybe great for him. As for you and me and every other e-vaper out there, this could be the beginning of the end. __________________ Analog Cigs are beneath me now!

02-06-2009, 03:17 PM	#8
TropicalBob PV Master ECF Veteran Join Date: Jan 2008 Location: Port Charlotte, FL USA Posts: 5,463	Great list, Riddle80. If only suppliers would follow those guidelines.

02-06-2009, 03:18 PM	#9
SmokeyJoe ECF Founder Supporting Member Join Date: Dec 2007 Location: United Kingdom Posts: 2,686 Blog Entries: 1 Tweet this post!	Yup, absolutely bang on...... Safecig are an absolute travesty.

02-06-2009, 03:20 PM	#10
techtravis USA Supplier ECF Veteran Join Date: Oct 2008 Location: Michigan, USA Posts: 313	good to see the site back up

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