Not an aid to quitting smoking? Seriously?

[Heed]

This is from UK marketing laws:

"Marketers should hold signed and dated proof, including a contact address, for any testimonial they use. Unless they are genuine opinions taken from a published source, testimonials should be used only with the written permission of those giving them.

"Testimonials alone do not constitute substantiation and the opinions expressed in them must be supported, where necessary, with independent evidence of their accuracy. Any claims based on a testimonial must conform with the Code"
UK regulation of sales, marketing and promotion

Interesting, thanks for that.

Reading that, it would seem to indicate that simple statements from customers as to their experiences with an e-cig would be permissable. It talks about substantiation, but if the retailer is making no direct claim, then the testimonials cannot be considered substantiation (i.e. it seems to be talking about using testimonials as substantiation for claims made by manufacturers/retailers).

It also talks about the opinions in the testimonial needing to be, "supported, where necessary, with independent evidence of their accuracy." First question would be what constitutes a situation where support is necessary. The wording clearly allows for cases where it is not necessary. Also, what level of support would be considered adequate. Secondly, a testimonial is an opinion as even defined here -- opinions, are, by definition, not always able to be supported:

1. a belief or judgment that rests on grounds insufficient to produce complete certainty.
2. a personal view, attitude, or appraisal.

It finishes talking about making claims based on the testimonial. But again, if no claims are made and only the testimonial is published I don't see how this applies.

The code seems to focus on claims made based upon testimonials as it specifically talks about substantiation. It seems much less clear in situations where no claims are made by the persons with vested interests.

I wonder how a "guestbook" type of feature would be viewed where customers simply left feedback about their experiences with the devices.

Allowing people to post their unsolicited and uncoerced opinions on a product and not making any claims based upon that feedback would seem to steer clear of anything prohibited by those guidelines.

Disclaimer: Don't act on marketing advice you read on the internet.

[Cage]

Bad marketing and/or sparking government or a huge corporate competitor's interest can also leave you bankrupt and homeless before you even get to court.

[Cage]

OMG Lacey...
What if they take away booze and make-up!
No more need for birth control either....

(I'm sorry)

[LaceyUnderall]

OMG Lacy...
What if they take away booze and make-up!
No more need for birth control either....

(I'm sorry)

http://www.dailyhaha.com/_pics/what_beer_does.htm

[Cage]

Hahaha...

WHO STOLE MY GLASS?

[providence]

When you say back ip up what do you refer to?
But the proof about it aiding in getting off tobacco is plastered all over the internet for any eyes to see. And all it would require testing wise to get that proof is to have smokers use the e-cigs. I don't think claiming this can aid in getting a smoker off of tobacco is a false claim that needs ot be backed up at all. There is no lying there, no false claims, nothing. Just a true statement that E-cigs can aid in the getting a smoker off of tobacco.

You need to check out what the FDA did to nicotine water:

from FDA GRANTS CITIZEN'S PETITION SEEKING UNAPPROVED DRUG CLASSIFICATION FOR "NICOTINE WATER

FDA has concluded that "Nicotine Water" is an unapproved drug under the Act because it is intended to treat or mitigate nicotine addiction as a smoking cessation product. Because nicotine addiction is considered a disease, FDA requires safety and efficacy data to support any claims intended to treat this disease.

Related:
http://www.tobaccofreekids.org/Scrip...p3?Display=517

http://www.cbsnews.com/stories/2002/...in514046.shtml

http://www.nutraingredients.com/Cons...nicotine-water

The FDA reviewed these claims [of helping to quit] - which were posted on the Nico Water website - and ruled that there was insufficient evidence to support them. This effectively makes the water an unapproved drug, which in turn means it cannot legally be sold in the United States until the manufacturer submits a new drug application to the agency and the agency approves the application.

[LaceyUnderall]

You need to check out what the FDA did to nicotine water:


Related:
FDA Action Against Nicotine Water Underscores Need For Regulation of all Nicotine-Containing Products, Including Tobacco (Campaign for Tobacco-Free Kids)

FDA Shuts Off Nicotine Water Spigot, California Company Prevented From Selling 'NicoWater' - CBS News

FDA rules against nicotine water

Yes... that was a vicious attack. However, enter NicoLite Smoke Free Choice

[pinto575]

I ordered a bunch of stuff from bestEcig.com some atomizers and batteries for my 901, some health e-liquid and some Marlboro e-liquid. I just checked the tracking and it says it was handed over to customs. Ive ordered stuff from overseas before and never seen this on the tracking. Does this mean I'm not gonna get my package? I really hope not I don't have money for more liquid and don't want to go back to anologs.

[TropicalBob]

Lacey: Do you have any idea how much nicotine one bottle of NicoLite contains? Any measure will do .. like a cig has 1mg, a mild snus packet is 4mg, daily e-cig use might provide 16mg or more. I'm betting this homeopathic mumbo-jumbo has so nicotine that a flea couldn't get a nic kick. Hope I'm wrong about that, but the prices are insane no matter if it contains 10mg of nicotine.

[LaceyUnderall]

Lacey: Do you have any idea how much nicotine one bottle of NicoLite contains? Any measure will do .. like a cig has 1mg, a mild snus packet is 4mg, daily e-cig use might provide 16mg or more. I'm betting this homeopathic mumbo-jumbo has so nicotine that a flea couldn't get a nic kick. Hope I'm wrong about that, but the prices are insane no matter if it contains 10mg of nicotine.

I am working on it... trying to figure it all out... it is rather confusing.

But they do list:

The water used is 26 USP grade purified water. Each 240 ml bottle contains a Homeopathic dilution of 6x of the proprietary processed nicotine molecule.