Very very interesting point which I had not considered. You are right though, as vaping catches on more and more some companies will undercut you and may even take you out of business.
Call me crazy but Id love to go to a walgreens and pick up an Ego starter kit packaged all 'Apple-ish' with tht sleek cardboard and stuff. "Mini Ego with 2 nano clearomizers and 3 blank cartos with your choice of flavor!" Lol. I feel like Blu could be a really great brand if it just stepped up to that next level. Sadly, Idoubt that will happen.
Ecigs and mainstream may find a happy marriage but right now its such a "controversial" topic. to push that far. We have made many great strides in securing our rights and also technology has made them highly efficient, but we arent *quite* there just yet. I give it 2 years