Some day I'll try out their menthol line. Suspect I'm more the type to go for the softer mint, but SubZero sounds like the same sort of hurt one gets when eating super spicy food, which I love to do.and popping a Christmas peppermint hard candy in your mouth. Go take a step outside right now, take a big whiff of the Indiana night through your nose and exhale. That's SubZero to someone who doesn't like menthol. Of everything in Halo's menthol/mint line, SubZero is as menthol as menthol gets. I use it to cleanse my palate when I start getting burned out from my ADVs, when I have a cold and when I just get one of those masochistic tendencies to torture my sinuses.