I think this is why there are so many V4L 'fans' -
Sure, V4L don't claim to have the best - They only claim to be working hard at getting the best they can. They make no claims that what they have is 'only available here' - or any of those kinds of things.
But. Unlike others who may have customer service you 'can't complain about' they go not one, but 2 steps further:
The list of things you could complain about in customer service is long, and simply avoiding any complain-able issue is nice, but to take it further, i.e. If you have a faulty product shipped to you, you simply note it on your next order, and get a replacement - no need to return the faulty component. That's going 'above and beyond'.
Then there's the way where on most orders you get something extra, be it a few extra flavours to try, or an extra battery, or what have you.
I think that's what it boils down to with V4L. While they do do their best to ensure that they provide the best vaping batts/carts/juice that the industry has to offer (and rechargers, carrying cases, etc), it's the way they stand behind their product, and show their dedication to their customers... well, as it's said, "Actions speak louder than words."
(I know this is slightly off track from the
OP, but it seems to be the land this thread drifted into)
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