It's hard not to see how this is yet more evidence that 'quit or die' MUST now be extended to include 'switch'. (I rambled about this on VP Live the other night.) The point is, I agree with Yolanda that there is a place for NRT products. I mean, I don't want to use them, but clearly there are some who do, and it ought to be about freedom of choice, IMHO.
We just all need to keep doing what we're doing, and keep the pressure on until we get some common sense... and an acknowledgement of our human rights!