No, they don't like it. Take the European example:
Written question - Tax revenue from electronic cigarettes - E-004672/2013
This was even prior to the attempt at e-cig medicalization on the last 08th October.
Currently, they're trying to include e-cigs in the new TPD - which would be another attempt at a de-fact ban.
AFAIK, Italy is already taxing e-cigs and related items. 58%, if I'm not mistaken. Of course, it wold be better for their Govt to charge full sin-tax from tobacco, instead of a 'miserable' 58%... so, my guess is they are taxing the e-cig now, but hoping it will be banned in the future.
Money, money, money...