This is true. Look at all of the "reduce risk" products currently in the tobacco category, including a product that doesn't include tobacco at all: Tobacco Free Snuff I think it is. It contains absolutely no tobacco, no TSNA's and is a tobacco product. Now how is that? It is that way because a tobacco company put it onto the market.
The original quote from Matt was also based off of scientific data as presented by Dr. Nitzkin.
There appears to be some confusion in writing styles and quoting as the
ECA's message is that the electronic cigarette is a Reduced Risk Product and should be warranted the same rights as the Reduced Risk Products put out by Big Tobacco. The issue here is that there are only two thought processes: Tobacco or Pharmaceutical and according to the ATF way back when, they did not want the risk reduced products UNLESS they are produced by Tobacco companies, of which manufacturers/suppliers of Ecigs are not.
In order to fall into the Pharmaceutical group, claims would have to be made in order to fall into
FDA jurisdiction. The
FDA is arguing (rightfully so) that the electronic cigarette sold by Smoking Everywhere is in fact under their jurisdiction due to the marketing claims. nJoy is arguing that electronic cigarettes fall into the tobacco category more so than the pharm category if claims are not being made.
This all comes down to claims and unfortunately, the
FDA made the assumption that the electronic cigarette is offered by one company and unfortunately, the company that made the biggest impression was a company that was making claims.
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