One to Watch!!!

[LaceyUnderall]

Kellogg's claims sugary "Cocoa Crispies" cereal can boost your child's immunity (opinion) by Mike Adams the Health Ranger

With the Cheerios "incident", I couldn't help but think... hmmm?

"In fact, you might say that Kellogg's claim of boosting immunity with a sugary cereal sprayed with synthetic vitamins is one of the most hilarious claims yet floated by a cereal company, but what's definitely not funny is the fact that the FDA openly allows this deceptive, fraudulent food labeling to continue even while threatening, arresting or prosecuting nutritional supplement companies that make similar but true claims."

[paulspikey]

I love cocoa krispies.....now i found out they are good for me!!! AWESOME!!

[TropicalBob]

This made network news! A nutritionist said you could spray sawdust with these vitamins/minerals and claim it's a health food. We should watch what the FDA does, since this got major publicity and "the whole world in watching" now.

[kristin]

Yep, it'll be interesting. Kellogg's is a huge company with a lot of pull -same as Big T & Big P.

[ECS-Mike]

But didnt the FDA just come down on Cheerios for making similar claims about a month ago?

[BigJimW]

The first time I heard about this was not on the news. I heard about it when I was in the supermarket yesterday and I saw the big IMMUNITY word plastered on a box of Rice Crispies. I picked up the box and read it and thought to myself "The FDA will be all over this one"

So I continued on to the frozen foods section to get my weekly staple of frozen TV dinners and pizzas.

[LaceyUnderall]

But didnt the FDA just come down on Cheerios for making similar claims about a month ago?

They did. Which is why this will be even more so interesting. IMO. I am interested to see how General Mills (cheerios) reacts if nothing happens to Kellogg's. At least with General Mills, they did have scientific data to back up their claim AND they placed their claim on a cereal that by all accounts IS healthier for you than most cereals.

Also, with this "H1N1 Pandemic", using the words "boosting immunity"... well... Fear mongering at it's finest?!? And look who they are using to sell more cereal? They have a colorful box and tasty chocolate cereal (children) and then add the "safe and healthy" stamp to it (mom and dad). Brilliant, yet morally corrupt marketing.