I do a mix of both B&M and online. My local B&M started me out with an EVOD starter kit some juice and taught me how to fill and use my equipment. Priceless if you ask me, since I'm a visual person when learning. It was really invaluable in helping me choose liquids I liked since I got to sample all of them. I don't mind paying the higher prices since I do know they also have overhead that an online store may not have. That being said, I do tend to use online a lot as well to get hardware that my local store does not carry and also online juices that I have grown to really like. I will say however, there are some local juices that I get that I love as well.