I love the gum! But...only the name brand stuff from GSK. I've tried many other store brands. To me, nothing compares. (Even the old version is better than the knock offs.) One time I quit smoking for almost two years, just using the gum. That was back in 1987 before e-cigs. (Of course, I started smoking again.) This time, along with the e-cigs, I continue to use the gum, but only a few pieces a day.
My suggestion: More flavors. I'm glad they came out with the cinnamon, juicy fruit, white mint, but how about coffee, caramel, chocolate?