I only add this to illustrate the Allen Carr is not part of the medical community, nor are the therapists who work in his clinics.Carr left his accountancy job in 1983 and set up his first Easyway clinic to help other addicts. He wrote ten bestsellers including his 1985 hit The Easy Way To Stop Smoking, which topped the non-fiction book charts in nine countries and remains the highest selling book on quitting smoking worldwide. The success of the original London clinic, through word-of-mouth and direct recommendation, has led to a worldwide network of 100 Easyway clinics in 35 countries plus the production of audio CDs and DVDs. Based on their full money-back guarantee, Carr's clinics claim a 95 percent success rate in helping smokers stop. Celebrity clients include Richard Branson, Anthony Hopkins, Ashton Kutcher, Britney Spears, Ellen DeGeneres, Charlotte Church and Mahesh Babu a popular telugu film actor
EasyWay has now been released for Nintendo DS and iPod Touch / iPhone
All Allen Carr's Clinics are run by dedicated therapists who were once smokers and used Allen's method to quit smoking. All therapists are Members of the Association of Allen Carr Therapists International (MAACTI).
It seems the Allen Carr was just some guy who figured out a method that worked pretty well for him, and decided that it should work for everybody. This kind of assumption is rather short-sighted IMO. He went on to write books about a number of other problems (drinking, losing weight, etc.). He turned a tidy profit on his self-help empire before dying of lung cancer, but that's no reason to believe that he's speaking from anything other than his own experience.
If he had some credentials other than being a former accountant, I might be more interested in what he has to say. But as it stands, he wrote one successful book, then wrote a bunch of other books about problems which he has no expertise in. His empire has been extremely lucrative, and his clinics boast a 95% success rate, but I'd like to see a study on their long term results, most importantly the one year and five year marks. It's easy to stay on a program when you're in a clinic with people cheering you on, but how many stayed true back in the real world, where people are smoking around you, life is stressful, and cigarettes are easy to come by?
I don't mean to come off as dismissive, but I'm a skeptic by nature. If he was a doctor, a licensed therapist, an addiction specialist, I would be more interested in what he has to say. He based his program on his own experience, not medical science. That kills it for me.