It is a vape trade show of sorts. Vendors from nearly everywhere put out booths so participants can sample their wares and make purchases. It is a good place to go to have a chance to handle new hardware and see demo's before you buy. You can usually get outstanding deals. For a new person, it is too easy to spend it all in the first few booths and then see something later you wished you had saved money for. I personally take only what I am willing to spend and walk around before I go back to make my purchases.
+1 So true! I think ECF has a booth?? Also, when and where is our fearless founder /lol aka SJ speaking? If you run into me or I assume some of the other experienced vapers from ECF, the show gets even better for the newbie walking around with one of us. Call it a guiding hand which respectfully cuts through some of the "hype" and "smoke and mirrors".