Is This the Real Reason Lorillard Is Willing to Sell blu eCigs? (LO)

The cumulative effect of all this new competition took an immediate toll on Lorillard's blu. Its e-cigarette revenues dropped 14% in the first quarter to $49 million and plunged another 23% in the second quarter as lower volumes and the introduction of the lower-pricedrechargeable kits cut sales, which are proving to be a popular option in e-cigarettes.