Here are some random thoughts on Lorillard and Swisher being in the e-cig game, as well as high-profile celebrities like Catherine Heigl and Robert Pattinson vaping.
I'm honestly surprised that more big-tobacco companies have started e-cig lines. It seems like such an obvious thing to do (in that Monsanto way) -- get people addicted on tobacco products and sell them a healthier alternative down the line.
As for the celebs, imagine the vaping craze that Twilight kid could start?!?
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