Language: "combustibles", "craft e-juice", e-cigs etc

Berylanna;8352741 said:

I think we need to get our language inline with the types of language most-likely to resonate with both the media (who are very liberal and pro-nanny, and I'm saying this as a liberal!!!!) and with both 'enemies' and fellow-travelers.

1. "Craft Juices" -- One very disturbing issue to me has been repeated reports of regulators and anti-THR advocates referring to our beloved juice vendors as "amateurs" or "Kitchen chemists" -- bringing up images of the toxic labs in hotels, rental houses, and forests, that are poisoning California and other areas where illegal substances are manufactured.

I think "Craft Juices" -- invoking the idea of "Craft Beers" -- is a much better image. Better even than "small businesses" because every body knows that Craft Beers are small and independent -- but SAFE!!!

Even at the FDA hearing, one juice vendor suggested that e-juice should be regulated the same was as "spirits", which presumably the FDA regulates for safety and dosage only, not for every single freakin' ingredient, not saying you cannot add sugar etc.

2. "Combustibles" -- It was clear from the FDA hearing that even our enemies are very aware that "combustibles" (cigarettes, cigars, pipe tobacco, etc) is drastically more harmful than other tobacco products, so if we want to defend e-cigs (including WTA juices and Natural Tobacco Extracts, which many of us need to stay off combustibles) I think we should stop saying "It's Not Tobacco" and saying, instead, "it's not combustible" -- "It's not smoke inhalation" -- or even if we say "It's not Tobacco for the fruit juices, call the stinkys "combustibles" instead of "analogs."

3. "e-cigarettes" -- It looks like the word e-cigarettes got loose into the media worldwide and we can't stop it at this point. For me, that is a reason to rename cigarettes, cigars, and pipes "combustibles" -- so there are smoked and smokeless products, we're on the "smokeless" side.

The reason I'm not suggesting to increase emphasis on the word "smokeless" even though I like it is because of the mouth-cancer campaigns being run by tobacco-prohibitionists, and because my newphew used to spit ugly nasty tobacco juice when he was using "smokeless" tobacco and I don't want to bring up that image.


Comments please?
So, other advocates, including CASAA -- comments? (Remember, we're trying to get the media to knee-jerk in our favor! I don't want my congresscritters to be afraid to say they voted to amend the Family Smoking Prevention and Tobacco Control Act to limit the FDA's authority to combustibles, or something similar, for fear of repeated nasty questions from the press.)

I'm especially suggesting that people use these words when commenting on articles online, and if talking to the media. But I'm not a honcho in any of our advocacy groups.

Click to expand...