What does “ECF registered advertiser” mean?
Obviously there are limits to what we can insist on, but we believe it’s our responsibility to our visitors to insist on certain elements - mainly that excessive health claims are not being made.
This process is a great expense to us, and we’ve done it consistently for nearly seven years, examining thousands of businesses that have applied to register on our site. In fact, we consider the process to be of benefit to suppliers, as it has helped many remove content that might have had them fall foul of existing regulations (although, obviously, we don’t give legal advice!!).
If you are a supplier and wish to be registered on ECF, or to advertise with us, please click here to get in touch with the suppliers administrator - it’s a very straightforward process, and most businesses are up and running in very short order.