I didn't want to like it. I really didn't. I've been using T3's and Protanks, and ordered a few EVOD's because I liked my friend's when I tried it, and was perfectly happy. I was at the vape shop, not really for anything in particular, just bored on my day off. I saw they had a cheapie generic tank, and figured, "Meh, what the heck." Got a little bottle of juice, they threw in a carto for free and showed me how to prime it and fill the tank, and man. I wasn't expecting such a jump in flavor. I'm going to throw some of this juice in a Protank just to compare (Cinnayum from Mountain Vapor), but if it's as big a difference as it seems to be, I have some shopping to do!