I've never seen the commercial or the product, either. I've heard about it, here on ECF. I see & have used the NJoys & I've seen the Fin sold around here. I guess I a) don't get out much & b) don't watch a lot of TV. I have eGo's, Kgo's, ePowers, a lavatube & a Provari. I guess you've figured where I spend my time!