My company is in hundreds of retail tobacco stores and was involved in talks with two convenience store chains when the FDA report reared it's darling head. These stores want to carry e-cigs. The hesitation is in wondering if the governmental axe will fall and tarnish their reputations.
Trust me - it isn't a principaled or moral decision. One VP told me that they hold weekly discussions on how to increase and restore the lost tobacco sales from the April legal and tax slams and e-cigs are always at the top of the list.
I'm pleased to see CVS carrying e-cigs, even if they are Njoy. Perhaps that will start to ease the worry of other chains. SE and Njoy can't be everywhere and competition is a consumer's best friend. If the playing field is opened to superior products that are more reasonably priced, Njoy won't have a stranglehold on the retail market for long.