When creating this thread, DrMA wrote
"The most expensive antismoker campaign ever turns out to be an abysmal failure."
This study was even worse junk science that Glantz puts out. The way the study measured the impact of the CDC's ad campaign was to track internet searches about quitting smoking (which is a useless way to measure anything).
This study is even worse than the CDC's study (that concluded their ad campaign was a huge success). Nothing like junk science being conducted to refute other junk science.
Seems like nobody who posted a comment on this thread even bothered reading anything about this so-called study other than the intentionally deceptive title.
And the last 15 or 20 replies on this thread are completely off topic.
OK, thanks for pointing this out, Bill. Here's the AJPM posting:
http://www.ajpmonline.org/article/S0749-3797(15)00133-6/fulltext
Yes, the title of the article DrMA linked to is misleading, and the study does seem junky, though they seem to almost admit that in discussing its shortcomings.