Mostly agree that the article seems mis-titled, but I think the crux of what is being stated in the article (with regards to the headline) can be found in this quote:
The paradox is that while many of the most outspoken advocates of strict e-cigarette regulation come from public health – and are themselves vehemently opposed to tobacco companies – the winners from tight regulation are likely to be the tobacco companies themselves, who have the deep pockets to negotiate it.
Which I don't think any of us really dispute, especially if we are the sort that think FDA will (outright) ban 99% of all existing products in the industry. I think BV will negotiate thru such a playing field, and that BT very likely will.