This same scenario has played out SO many times in SO many industries. C9 notified them weeks ago and asked for a response. Radio silence. C9 did the right thing. They pulled the line and stated why. A proper response from 5P would have been to immediately post those results themselves ALONG with their own testing results (that they have finally released) and ask their customers to please stop using the liquids so they could quickly find out why such a discrepancy. At that point, all liability goes to the labs themselves.
IF C9's results were closer to the truth, then refunds or exchanges of reformulated product would be in order. IF 5P's results were closer to the truth, then they were upright, up front, and proactive.
BUT... They had already stepped in it. They had already told existing customers that there was NO DA or AP in their liquids, which they knew to be patently false. This should be enough to seal their fate imho. But it won't. Suicide bunny is still in business, and 5P will continue to cater to those who
buy into the marketing, and the "prestige".
I knew this well in wine. There were those who bought great wine, and those who bought great labels. They're not mutually exclusive, but the difference was love of great wine and love of prestige and bragging rights. And this guy from 5P has taken his act right out of the Cult Wine playbook. Limited availability, opulent packaging, hype, arrogance and hubris. Sucks em right in to believing that having your product somehow makes them special, better than the rest. Oh man, that special feeling when I'm with other vapers and I pull out my bottle of 5P. Don't get me wrong, I've tried it. It's good
juice. And not everyone who likes it or buys it is a snob or a sucker. I am certain there are many who have found it to be their genuine favorite. But is it, at almost $1/ml 4 times better than Ahlusion which can be had at times for 25 cents/ml? No. Is it 2x better? No. Is it as good? imho, No, but I only have 1 data point.
What IS going to hurt them though, is that the bloom is now off the rose. It isn't going to make you cool to whip out your bottle of 5P anymore at vape events.Their "label" is tarnished, and those that were BUYING it for the label, will look for the next hustlers slick brand. I have no doubt, one will be along shortly.