How has this become a political debate?
If you make non factual claims about your product for my consumption, you're a scumbag not worthy of me parting with my money and deserve all the repercussions of being caught... and apparently more according to the ridiculousness seen right here.
I can't believe 5 pawns (as one example) will be able to stay in business after this.
As consumers, we're getting what we're asking for as a unit.
< >Thanks guys for demanding transparency and truth in marketing. /sarcasm
Tapatyped
You know, when this first came up I was feeling a little sorry for 5P. It just seemed like the scenery was shifting, and those guys didn't know what to do. Like they were inexperienced in the business of business. They were only doing what most of the rest of the industry was doing, but instead of sitting down and trying to figure out how to respond to what was happening they panicked and dug themselves in deeper.
When politicians get caught doing something dodgy the ones who fess up and take action to fix the problem tend to survive, the ones who double down and go on the attack tend to sink without trace.
5P could dig themselves out. They could go the Tylenol route. Immediately test all their products and publish them prominently, and do it by having an independent third party buy their juices from shops. Become part of developing testing protocols. Start developing new products. Keep on selling their highly regarded AP juices to folks who were OK with that. Say sorry, we made a mistake, and then become the cleanest of the clean. Then people out here might be saying, why can't the rest of the industry do what 5P are doing. Instead of positioning themselves as the poster child of what's wrong in the industry.