New Vaping Documentary Will Expose Big Pharma and Media Lies About Ecigs - ChurnMag
I wanna see it come out before next year....
I wanna see it come out before next year....
What kind of effort would you support?This is like those semi-factual, hippy activist hit pieces on FSTV. When did vaping become the Occupy movement?
What kind of effort would you support?
Highlight the benefits, leave out the opposition. Something mature and professional. Whoever makes Apple commercials will do....
Those are what, 10 years ago? Have you seen current Apple commercials?
Yeah - you didn't specify a time. But I bet I could find a iphone commercial that does the same.
It turns out talking about the opposition simply turns people away from products or campaigns...
Just your take on it, or do you have some studies about that? Maybe like some Coke and Pepsi ad studies..... or some political campaigns??
It's called the boomerang effect...
I don't have time to research and review studies no one will read or which will be dismissed offhand. Ask anyone who has studied advertising or who has worked in the business...
I know there's such a 'theory' out there but it's been proven by other studies that negative ads work. It's not even debatable. So I'll end here
I kind of believe in using EVERY angle of approach.A feel good media campaign, which doesn't involve angry, paranoid, anti-government Millennials. Don't talk about what 'they' are doing to vaping or saying about vaping, or 'them' at all. Highlight the benefits, leave out the opposition. Something mature and professional. Whoever makes Apple commercials will do...
I kind of believe in using EVERY angle of approach.
But I would definitely agree that we could use a LOT more of what you said.
But then again, we could use more of everything.
Because currently we have very little exposure for some reason.