The Truth About Vaping television ad coming!

[Cool_Breeze]

If each and every one of us took the energy derived from our frustration/anger/disgust about the way smokers and vapers have been treated ...

It seems each society must have its underclass.

 

[skoony]

bravo for her.
smokefreeca's crap is being broadcasted on local and closed
systems around the country .rebranded for the local .orgs.
the only people in this country actively advertising to children
are those opposed to vaping.
they must make sure our grand children know and are
familiar with these products.
regards
mike

 

[Synnuh]

Apologies for dropping in and not checking back. I wrote that she was undermining herself because, as a copywriter, the first thoughts that came to my mind were what I'd mentioned.

It left me confused, which I'm sure would do to other people viewing the ad. The general public aren't going to make the effort to make the distinction between "hazard" and "risk".

I totally get the type of pressure and scrutiny they're under, and the amount of thought that needs to go into every word, but as you've stated she's a graphic designer -- not a copywriter.

She's on the right track with the video, but if I thought it, other people did, too.