The "anti-smokers" would be left unscathed by any theory. They're paid to keep reciting the same stuff ad nauseam and that's exactly what they're doing (insert Upton Sinclair quote here). And those paying them would only have ears for their stuff, as this is how the game was set up from the beginning.
The stuff you hear can only change if the guys with the purse change their interest/objective. Welcome to "free market".
I think the only thing that can get to them is if there's enough public talk about the elephant in the room that they're ignoring. In fact, they are already discretely examining the subject. The fact that the Chinese and Japanese and practically everyone else on earth is very much into it is very helpful to our cause.