Hi Ted
That's the raging debate of our times. Nearly every penstyle looks the same - you couldn't pick 'em out of a lineup. Some swear by the branded offerings, others can't see the point in paying the premium rate and stock up on multiple generics.
If cash is short, you might try a generic from one of the independent sellers. It might be all you need. If you can afford a punt, maybe go for one of the brands when you've had enough time to decide if e-smoking is for you.
I dived in on branded kit, but followed up fairly quickly with generics (you'll need a lot of spares and I'm not rich enough to have multiple brand items).
Emp