I managed to forget my trusty Riva during my travels one day which led to me stopping by a gas station and purchasing a Blu disposable. The package promised over 400 puffs of menthol goodness, and so for $7, I was in. My expectations were pretty low. After all, this is a product that is meant to either introduce you to the world of vaping or to get you by for a day or two at the most. The unit was fairly attractive looking. It was all black with a matte black design pattern of some sort embossed on it. As an auto e-cig, it's activated by taking a puff, and the end glowed in the Blu signature color. I would say it was about the length of a king size cigarette. Weight wasn't bad in my hand and the integrated cartomizer was comfortable enough in my mouth. What was the PG/VG ratio or nicotine content? Not really sure as the package had no real info on it. Just basic instructions of how to use the PV, which was simple enough, put in mouth, take a drag. I choose the menthol flavor. The flavor reminded me of milk of magnesia mixed with dusty dried lawn clippings. While that might seem like faint praise, it's far from the worst e-liquid I've ever had and an initial puff confirmed that I could make due. Vapor was fine, leading me to believe that it had to have at least some VG in it. Sadly, I only got about 20 puffs out of the thing before it died. In terms of how long I actually used the thing, I'd guesstimate I owned this very attractive and yet ultimately useless device for about 10 minutes before it was spent. IOW, I paid about 35 cents per drag. Pretty spendy for a milk of magnesia vape. Now, I do not post this review because I'm somehow shocked with the level of quality I received from a disposable (although I did have an expectation that I'd get at least an hour or two out of the thing) but more as a reminder to: A. Don't forget your PV at home. Seriously, who does that?!?!? and B. If you're thinking about getting one of these things for a smoker friend/ family member in hopes that it will turn them on to vaping, this might not be the best model for a first time experience. Even a super cheap starter kit is going to be a better performer than this thing. I give this product a thumbs up for it's availability in most any gas station, but it gets three thumbs down for being DOA. Blu needs to work on its packaging to keep the disposable from firing in the package and thus lasting less than a half hour once purchased.