Good for them for fighting an unfair tax, whatever their gain from it.Since Reynolds and Altria ads opposing Prop 56 will say whatever those company's focus groups find are the most effective arguments to make against the tax proposal, I suspect that Reynolds and Altria may run television ads urging voters to reject Prop 56 specifically because it would impose an unfair and massive tax on vapor products.
Nothing like defeating a cigarette tax hike by criticizing the vapor tax that was included along with it.