CASAA (draft)
Mission:
The mission of The Consumer Advocates for Smoke-free Alternatives Association (CASAA) is to defend the consumer's right to choose an alternative to smoking.
Objective:
CASAA is a non-profit coalition of consumers and industry professionals working together to educate the public about the real risks and potential benefits of smoke-free tobacco and nicotine alternatives. It is the groups goal to publicize research and support harm reduction technologies, as well as provide and support political and legal causes that preserve consumer freedom.
Organizational Goals
1. To inform and educate the general public as to the available options for reduced harm tobacco and smoke-free nicotine alternatives and provide documentation to reputable medical and news items.
2. To maintain a web-based community for individual users and their shared experiences with these products by testimonials, photos and multimedia clips.
3. Formation of a collective voice for the urging of more positive political, medical and legal representation of the electronic cigarette and smoke-free alternative community in congress, the medical community and the media.
4. Maintain a strong opposition to sales or marketing to minors.
5. Endorse manufacturers and suppliers who adhere to ethical standards such as:
* Provide accurate documentation and safety information to their customers.
* Provide fair and legal advertising or marketing claims on packaging, and web sites
* Require purchases be conducted using appropriate identification
* Report attempts of purchases by minors to the proper legal authorities.
6. Establish guidelines for responsible, fair and ethical business practices that manufacturers, suppliers, and retailers are required to maintain in order to receive group approval.
7. Act as a clearinghouse for information about products and services that adhere to ethical practices, high standards of quality and demonstrate true representation of products intended for consumers.
8. Provide resources for people who choose smoke-free or harm reducing alternatives to improve their personal health.
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