Clive Bates files complaint against Johnson & Johnson anti vaping ad (UK)

Discussion in 'EU Legislation' started by Bill Godshall, Aug 29, 2014.

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  1. Bill Godshall

    Bill Godshall Executive Director
    Smokefree Pennsylvania
    ECF Veteran

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  2. Rickajho

    Rickajho ECF Guru Verified Member ECF Veteran

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    I have seen that ad in the US as well and it just comes off as so... desperate. Considering NRT has pushed for and received approval of their products for 'perpetual', indefinite periods of use the irony of their "quit for good" message is truly laughable.
     
  3. Anjaffm

    Anjaffm Dragon Lady ECF Veteran

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    I hope that Clive is more successful in his complaint than I was.
    I had complained to that advertising standards agency in the UK, but to no avail, unfortunately.
     
  4. supertrunker

    supertrunker Super Member Verified Member ECF Veteran

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    The best outcome as far as i am concerned will be when there are enough studies published (and there are a few already) such that vaping can take on NRT claims head on.

    In other words to be able to say "the most effective way to quit smoking" - and advertise them as such. Whether it's regulated as medicine or tobacco or at all, is irrelevant to a smoker wanting to stop.

    T
     
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