No......better! I really like my Johnson Creek Original,24mg Tobacco flavor. It is very mild, just a hint on "tobacco", but it really doesn't taste like tobacco, it tastes like tobacco SHOULD taste. I wanted to keep a semblance of cigarette, because I really enjoyed smoking (?????) The first day I had my e-cig I thought it tasted AWFUL, then I lit my LAST cigarette, and it tasted AWFUL too!! So, I figured, Great, nothing to lose here. Within a couple days I totally loved the tobacco flavor, and have kept with it since (two months+). It is wonderful! I tried some of Totally Wicked tobacco flavor, it is just about the same, very mild, just a hint of flavor, so can also recommend that brand. I'm really not into flavored coffee, etc., so not really interested in trying different flavors, but who knows.