Not sure how anyone else feels about this, but if I'm sitting in a business meeting or on a plane and check my personal email, I would prefer that notices from this forum did not emblazon the words "E-Cigarette Forum" (the return sender of this forum) in bold font! Very visible to someone sitting next to me when I view the list of emails. Can you come up with a more subtle name for your sending address? Like maybe ECF? Or EC Forum?