Just paraphrasing: We need to protect our pharma buddies, so if your want to compete with the patch, gum or that wonder of medical science Chantix and make claims that e-cigs help stop smoking you will be squashed through our drug arm and not our tobacco arm.
In our view, this new rule suggests that FDA intends to pursue e-vapor companies making what it perceives to be disease (smoking cessation) or structure/function claims much more aggressively.
And if there's any lingering doubt the Federal Behavior Administration intends to control every aspect of vaping it is clarified by this:
"FDA disagrees with comments stating that vaping hardware does not fall within the definition of “tobacco product.” As the Agency explained in the final deeming regulation,[5] the definition of tobacco product includes components and parts. Also included in the final deeming regulation is a non-exhaustive list of examples of components and parts used with ENDS products. Examples of components and parts used with ENDS products includes, but are not limited to: E-liquids; atomizers; batteries (with or without variable voltage); cartomizers (atomizer plus replaceable fluid-filled cartridge); digital display/lights to adjust settings; clearomisers, tank systems, flavors, vials that contain e-liquids, and programmable software. Thus, vaping hardware meets the definition of tobacco product."
Please, God, let Trump kick the current head of the FDA out (best buddy to pharmaceutical companies Robert Califf) and replace him with libertarian Jim O'Neill. Amen!
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