Actually for some people the electronic cigarette is very much a quit smoking device....so is that really a false claim anyway???
I'm going to start by saying that the PV did help ME, personally, quit smoking.... Haven't had the want or desire for one since I picked up my first one. And, my plans have always been to drop to zero nic formulas, or mix my own zero nic.
Now, we're going to hear from the "other side"
You could market a gun as an stop smoking device - just put it up to your temple and squeeze the trigger - BLAMO - you'll never smoke again! Unfortunate side effects to include..........
Cold hard fact.....Nicotine is a POISON. Marketing a POISON as a healthy alternative for inhaling something equally hazardous (cigs) is irresponsible. We are using a POISON as a recreational DRUG.
What was the last recreational drug deemed socially and legally acceptable??? The only 2 I can think of are alcohol and cigarettes. And these 2 are so deeply entrenched in the American culture that the gov't won't touch them without fear of touching off a mass outrage. Alcohol and cigs have been "grandfathered in" as tolerated deviant behavior.
This is what the FDA's assumptions are. If they allow a new recreational drug (which is, in fact, a poison) they are NOT doing their job...