Because the product uses strictly nicotine rather than a form of tobacco, approval rests on the FDA
RIGHT THERE! Right there says it all.
As TB & the FDA said, "It is classified as a new drug". Do you not think BT had a big push into getting the FDA to wake up and see this "new drug"? They are already calculating their losses for when the tax increase comes up and people quit smoking all together. Now, they have to worry about another huge loss because someone came up with a new way of delivering the chemical that were all addicted to.
BTs product has been tested, retested, and tested again through out the years, and continues to be tested ( I would guess monthly if not yearly ) and the reports keep coming out worse and worse. Their up to 4k+ worth of chemicals in their product. Of which 18(?) are known to cause cancer!
A new product comes along, the average consumer sees some initial test results and makes their own assumption that "Wow! 8(?) chemicals vs 4000! Gee, it has to be better considering 7 of those chemicals are food safe!"
Now, had these companies submitted this new "mixture" as I like to call it to the FDA and bid their time, I personally don't think we would be going through all this crap were going through now. Then these companies would be enjoying a MASS flood of revenue.
Looks to me like I just might invest in some tobacco seeds and grow my own. I may not feel as good as I do now, but atleast I will still be able to enjoy the pleasure of smoking and not have to worry about added chemicals.