It has little to do with collectivism, though I understand you like to use that buzzword.
Collectivism isn't just a buzzword, it actually has a meaning:
Collectivism means
the subjugation of the individual to a group—whether to a race, class or state does not matter.
Collectivism holds that man must be chained to collective action and collective thought for the sake of what is called “the common good.”
Which explains Zeller, in his current position, that 'common good' is the 'public good' or 'public health' - still collective in nature, iow, not about a certain subgroup - one smoker or a minority of hard core smokers but the 'net population' as he said.
Zeller stated that hard core smokers would benefit from ecigarettes. BUT his concern was for the
'net population'. Some call that "collectivist" some just say the "greater good" - the basis of utilitarianism vs. a rights principled ethic. Our country was based on rights principles where the gov't had no action to take against someone who was harming no one, even if he was harming him/herself. Zeller's stated position is with the whole of society wrt public health, not just a group of hard core smokers that may benefit from ecigs.
if you actually read into what he is really saying, despite his rhetoric about the continuum of risk, is that THR would interfere the goal of a tobacco free world, so therefore it is bad, no matter how good it is for the individual or the population at large.
I've likely read about everything Zeller has said wrt tobacco control/nicotine. When you say that he thinks THR is bad, no matter how good it is for the individual or the population at large -
he doesn't think that it is 'good for the population at large' - he says just the opposite - that it is
not good for the net population. If you want to quibble about "net population' and 'population at large' then you'll be doing that with someone other than me. I think most here would not see a difference. And neither would Zeller.
This is not collectivism, it is simply puritanism. Collectivism would support THR.
I don't discount the puritanism involved, but if collectivism would support THR, then why are the collectivists, democrats, socialist democrats and progressives who support collectivism over individual rights,
against THR and support the TC ANTZ in almost every instance they can? Why are
they the ones sending letters to the FDA and OIRA to enact the Deeming
immediately, as written, that would do away with, as Bill says, 99% of the ecigarette industry?? Why did 18 out of 20 of them oppose the amendment that would change the grandfather date to present time?