So I need to build a couple new coils and am tired of 28g and want to try 24g so I looked on Amazon and can get a 100 foot roll for $4.85. Then i thought I would run by a local vape shop and see if they have any cuz I didn't want to wait til next week. I walked in and asked the teenage girl there if they had any and she said yes, so I asked how much it was.....$1.00 per foot....WOW I was shocked, I expected $10 to $15 for a roll but I didn't expect $100 for a roll! So I told her that I thought that was a little outrageous and I could get it on Amazon for 5 bucks....she said "Well this isn't Amazon", so I told her I would take 1 foot. She then bent over and stretched the wire out on the floor using the tile for a measuring device. I gave her my dollar and walked out. I didn't even bother looking at anything else, with a profit margin like that I was scared to look!