What a person is able to do & will do are 2 different things. More times than not, vaping is an impulse buy so the act of researching first on the internet didn't factor into their thoughts or purchase. I didn't start researching until after I bought my first kit.Of course a reasonable person expects to pay more at a b&m but there are many out there ripping new vapers off and more importantly putting people off vaping which isn't good for any of us. Times have changed the internet is not only good for buying stuff but researching it as well I was reading up on vaping for months before taking the plunge and every one is able to do that. First thing I tell anyone interested in switching to vaping is go online read up on it and always research any purchases for best price and customer reviews. Education is the ultimate answer to bad b&m's and will ensure they go outof business quick if they don't change their money grabbing ways. Sadly only a few vape shops within thirty miles of me so online is how I get my stuff.
I have 2 friends that are new vapers. For them the ease of going into a B&M is paramount & they'd never do any 'net researching. Neither one cares that they're paying more. For them it's about having it now b/c they're free time is on short supply.