The FDA readily admits that meeting the new standard likely would require manufacturers to use different types of
tobacco and change how that
tobacco is processed. Under provisions of the Tobacco Control Act of 2009, new or modified tobacco products cannot be brought to market without explicit FDA approval. The law makes no exception for modifications that are mandated by FDA and the FDA's proposed rule doesn't mention any waivers from the law. Complying with the pre-market application process likely will take more than two years to prepare and cost manufacturers more than $1 million, with separate applications required for each version of the revised product, as defined by flavor, nicotine level and labeling.