Liqua (as a brand) is fairly tasteless juice. Paying £3.99 for a £1.12 bottle of Chinese liquid is not great. Paying £10 for 5 bottles could be worth it, but not when it's bad. However, If you know there are some on the site you already know and like, then fill your boots!
I have been to vape meets and people have left all the freebie Liqua on the table.
The idea of making an online business selling just Liqua is kind of strange, but who knows.
Just another bandwagon e-cig company, probably.