TV website shoppers are now required to submit partial social security numbers electronically for any purchases, even non tobacco items. Identity theft experts report that it is not difficult to determine complete social security numbers from these partial components. If you have not secured your financial data by purchasing one of the identity and financial fraud protection services, or freezing your credit, shoppers may risk more than credit card fraud, but identity theft as well. Please do some research on your exposure before submitting such sensitive info unnecessarily. You just might find yourself in a costly and frustrating situation. BE INFORMED AND CAUTIOUS.