That's what I was thinking. After using CelluCotton for 8 months now, I can attest that it works great. I've spent months comparing all 3 wicking materials :: CelluCotton, KGD, and RXW 3mm.
CelluCotton delivered the best flavor, nic hit, and vapor. I'm gonna stay with it and not look back. Can't beat the price of CC. $16 for 750ft is a real bargain.
I don't like cellucotton.... KGD or Muji is much better for me in terms of flavor.